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Cracking the code : leveraging consumer psychology to drive profitability
Posavac, Steven S. (ed.) - 2012
Persistent link: https://www.econbiz.de/10009314438
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Comparative advertising research : a review and research agenda
Hsieh, Meng-hua; Blower, Kyra; Li, Xingbo; Jain, … - In: Cracking the code : leveraging consumer psychology to …, (pp. 132-158). 2012
Persistent link: https://www.econbiz.de/10009349525
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Improving the predictive power of consumer research by measuring naturally occurring judgments
Cronley, Maria L.; Kardes, Frank R.; Powell Mantel, Susan; … - In: Cracking the code : leveraging consumer psychology to …, (pp. 219-237). 2012
Persistent link: https://www.econbiz.de/10009349521
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Commentaries on "an intervention-based abductive approach to generating testable theory"
Kardes, Frank R.; Fischer, Eileen; Spiller, Stephen; … - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 1, pp. 194-207
Persistent link: https://www.econbiz.de/10012815711