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Trade flows in macromarketing systems
Layton, Roger A. - In: Journal of macromarketing : examining the interactions … 1 (1981) 2, pp. 48-55
Persistent link: https://www.econbiz.de/10002358002
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Trade flows in macromarketing systems
Layton, Roger A. - In: Journal of macromarketing : examining the interactions … 1 (1981) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10002358004
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Introduction to the special issue on research methodologies for macromarketing : macromarketing research : it’s not rocket science ... it’s much harder
Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 8-10
Persistent link: https://www.econbiz.de/10011452293
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Introduction to the special issue on developing research methods and metrics in macromarketing
Stanton, Julie; De Quero-Navarro, Beatriz; Domegan, … - In: Journal of macromarketing 44 (2024) 1, pp. 74-80
Persistent link: https://www.econbiz.de/10014584708