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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
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Konsumentenverhalten
32
Pricing
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Financial services
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United Kingdom
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Credit cards
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Marketing
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Theorie
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Theory
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Marketingmanagement
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Customer satisfaction
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Retail trade
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Market research
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Retailing
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Stewart, David W.
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Punj, Girish
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Blair, Margaret Henderson
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Kuse, Allan R.
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Shamdasani, Prem
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Fundamentals of marketing research ; Vol. 5
2
Quantitative marketing techniques and analyses
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Journal of advertising : official publication of the American Academy of Advertising
1
The SAGE handbook of marketing theory
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ECONIS (ZBW)
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1
The evolution of market research
Stewart, David W.
- In:
The SAGE handbook of marketing theory
,
(pp. 74-88)
.
2010
Persistent link: https://www.econbiz.de/10003923087
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2
The application and misapplication of factor analysis in marketing research
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003794436
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3
Cluster analysis in marketing research
Punj, Girish
;
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003794510
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4
The application and misapplication of factor analysis in marketing research
Stewart, David W.
-
2007
Persistent link: https://www.econbiz.de/10003541156
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5
Cluster analysis in marketing research : review and suggestions for application
Punj, Girish
;
Stewart, David W.
-
2007
Persistent link: https://www.econbiz.de/10003541351
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6
Online focus groups
Stewart, David W.
;
Shamdasani, Prem
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 48-60
Persistent link: https://www.econbiz.de/10011686458
Saved in:
7
Master of marketing measurement : Margaret Henderson Blair on marketing accountability
Blair, Margaret Henderson
-
2021
Persistent link: https://www.econbiz.de/10012321737
Saved in:
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