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~subject:"Marktforschung"
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Marktforschung
Qualitative research
1,083
qualitative research
798
Qualitative Methode
444
Qualitative method
431
Consumer behaviour
165
Konsumentenverhalten
151
Scientific method
134
Wissenschaftliche Methode
134
Qualitative Research
113
Entrepreneurship
85
Bibliometrics
81
Bibliometrie
81
Entrepreneurship approach
79
Market research
78
Innovation
72
Organisationsforschung
72
Organizational research
72
Befragung
67
Interview
67
Research
66
Organizational change
65
Grounded theory
58
Business start-up
56
Management
56
Unternehmensgründung
56
Grounded Theory
55
Theory
54
Relationship marketing
53
Innovation management
52
Innovationsmanagement
52
Organisatorischer Wandel
52
Theorie
51
Beziehungsmarketing
50
Research methods
48
Managers
45
Multinationales Unternehmen
42
Transnational corporation
42
Organizational behaviour
41
Social Web
41
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All
Undetermined
54
Free
8
CC license
1
Type of publication
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Article
72
Book / Working Paper
7
Type of publication (narrower categories)
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Article in journal
72
Aufsatz in Zeitschrift
72
Arbeitspapier
1
Bibliographie
1
Conference paper
1
Graue Literatur
1
Konferenzbeitrag
1
Lehrbuch
1
Non-commercial literature
1
Textbook
1
Working Paper
1
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Language
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English
79
Author
All
Fischer, Eileen
2
Hackley, Chris
2
Jarzabkowski, Paula
2
Annink, Anne
1
Arora, Neeraj
1
Arsel, Zeynep
1
Arunachalam, S.
1
Atwood, Morgan
1
Aurier, Philippe
1
Bahadir, S. Cem
1
Balthazard, Pierre A.
1
Belk, Russell W.
1
Ben Slimane, Karim
1
Beninger, Stefanie
1
Bergener, Jens
1
Berka, Chris
1
Bharadwaj, Sundar G.
1
Bhatnagar, Kushagra
1
Boddy, Clive Roland
1
Bowen, John T.
1
Brito, Eliane Pereira Zamith
1
Campos, Roberta Dias
1
Canniford, Robin
1
Carson, David
1
Cassell, Catherine
1
Chakraborty, Ishita
1
Cho, Yonjoo
1
Christianson, Marlys K.
1
Cloutier, Charlotte
1
Crick, James M.
1
Cuadrado, Manuel
1
Dana, Leo Paul
1
DeGama, Nadia
1
Dewani, Prem Prakash
1
Dhalmahapatra, Krantiraditya
1
Dolbec, Pierre-Yann
1
Donmoyer, Robert
1
Dumez, Hervé
1
Dumont, Guillaume
1
Döll, Olivia
1
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Organizational research methods : ORM
15
Qualitative market research : an international journal
4
European journal of marketing
2
European management journal
2
Human resource development review
2
International journal of market research
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Strategic Organization
2
The journal of product & brand management
2
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi
1
Asia Pacific journal of marketing and logistics
1
Business & professional ethics journal
1
Central European business review : CEBR
1
Entrepreneurship research journal : ERJ
1
Human resource development review : HRD review
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of entrepreneurship and small business
1
International journal of trade and global markets
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of customer behaviour
1
Journal of global information management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of industrial engineering and management : JIEM
1
Journal of international food & agribusiness marketing
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management education : the official publication of the Organizational Behavior Teaching Society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
Leadership
1
Market : review for marketing theory and practice
1
Marketing theory
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
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Source
All
ECONIS (ZBW)
76
USB Cologne (EcoSocSci)
3
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1
Qualitative research in context
Marks, Laura
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004605078
Saved in:
2
Qualitative marketing research
Carson, David
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004731929
Saved in:
3
Qualitative marketing research : a cultural approach
Moisander, Johanna
;
Valtonen, Anu
-
2006
Persistent link: https://www.econbiz.de/10004526127
Saved in:
4
Understanding time in qualitative international business research : towards four styles of temporal theorizing
Hoorani, Bareerah Hafeez
;
Plakoyiannaki, Emmanuella
; …
- In:
Journal of world business : JWB
58
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013534415
Saved in:
5
Market shaping through controversial innovation
Ben Slimane, Karim
;
Fessi, Lilia
- In:
International journal of market research
65
(
2023
)
5
,
pp. 524-531
Persistent link: https://www.econbiz.de/10014368511
Saved in:
6
Theorizing consumer perceptions of food "quality" at farmers' markets
Garner, Benjamin
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
5
,
pp. 899-917
Persistent link: https://www.econbiz.de/10015190509
Saved in:
7
In pursuit of relevant and rigorous qualitative research in marketing academia
Shah, Purvi
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
13/14
,
pp. 1114-1134
Persistent link: https://www.econbiz.de/10015194105
Saved in:
8
Consumer enchantment through everyday consumption
Morais, Isabela Carvalho de
;
Brito, Eliane Pereira Zamith
- In:
European journal of marketing
59
(
2025
)
2
,
pp. 475-497
Persistent link: https://www.econbiz.de/10015198491
Saved in:
9
Advertising to Gen-Z college students with memes? : a focus group study
Vardeman, Christopher
- In:
Qualitative market research : an international journal
27
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10015324616
Saved in:
10
Uses and gratifications of metaverse : understanding the user adoption factors through a mixed method approach
Natarajan, Thamaraiselvan
;
Pragha, P.
;
Dhalmahapatra, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
11
,
pp. 2978-3006
Persistent link: https://www.econbiz.de/10015210857
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