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~subject:"Marktforschung"
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Marktforschung
Marketing
31
Marketingmanagement
28
Marketing management
27
Consumer behaviour
24
Konsumentenverhalten
23
Market segmentation
21
United Kingdom
19
Marketing theory
17
Marktsegmentierung
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Großbritannien
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Marketingtheorie
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Pharmaceuticals
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Arzneimittel
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Brand
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Markenartikel
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Relationship marketing
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Social marketing
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Beziehungsmarketing
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Social Marketing
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Theorie
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Theory
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Brand management
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Management
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Markenführung
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Big data
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Lieferantenmanagement
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Pharmaceutical industry
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Strategisches Management
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Supplier relationship management
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Theory-practice divide
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Corporate culture
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Market orientation
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Market research
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Nonprofit organization
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Physicians
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English
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Dibb, Sally
3
Simkin, Lyndon
2
Almeida, Luis Tadeu
1
Monteiro, Carlos M. F.
1
Wensley, Robin
1
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Competitive intelligence, analysis and strategy : creating organisational agility
1
European journal of operational research : EJOR
1
Journal of strategic marketing
1
The SAGE handbook of marketing theory
1
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ECONIS (ZBW)
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1
Market ideology, globalization and neoliberalism
Wensley, Robin
- In:
The SAGE handbook of marketing theory
,
(pp. 235-243)
.
2010
Persistent link: https://www.econbiz.de/10003923128
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2
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
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3
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Competitive intelligence, analysis and strategy : …
,
(pp. 99-108)
.
2013
Persistent link: https://www.econbiz.de/10009680266
Saved in:
4
Revealing doctors' prescribing choice dimensions with multivariate tools : a perceptual mapping approach
Monteiro, Carlos M. F.
;
Dibb, Sally
;
Almeida, Luis Tadeu
- In:
European journal of operational research : EJOR
201
(
2010
)
3
,
pp. 909-920
Persistent link: https://www.econbiz.de/10003959911
Saved in:
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