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Addressing grand challenges through the bottom-up marketing approach : lessons from subsistence marketplaces and marketplace literacy
Viswanathan, Madhu; Sreekumar, Arun; Sridharan, Srinivas; … - In: Journal of the Academy of Marketing Science 52 (2024) 5, pp. 1279-1300
Persistent link: https://www.econbiz.de/10015192720
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Marketing interactions in subsistence marketplaces : a bottom-up approach to designing public policy
Viswanathan, Madhu; Sridharan, Srinivas; Ritchie, Robin; … - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10009679234
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Enabling consumer and entrepreneurial literacy in subsistence marketplaces
Viswanathan, Madhu; Gajendiran, S.; Venkatesan, Ravi - 2008 - 1. Ed.
Persistent link: https://www.econbiz.de/10003400553
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Designing marketplace literacy education in resource-constrained contexts : implications for public policy and marketing
Viswanathan, Madhu; Sridharan, Srinivas; Gau, Roland; … - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 85-94
Persistent link: https://www.econbiz.de/10003875236
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Envisioning the marketing discipline in the twenty-first century : a view from subsistence marketplaces
Viswanathan, Madhu; Gau, Roland - In: Future-focused strategic marketing, (pp. 77-96). 2019
Persistent link: https://www.econbiz.de/10012165326