Narrow search
Showing 1 - 7 of 7
Cover Image
The end of corporate imperialism
Prahalad, Coimbatore K.; Lieberthal, Kenneth - In: World view : global strategies for the new economy, (pp. 3-19). 2000
Persistent link: https://www.econbiz.de/10001552799
Cover Image
The end of corporate imperialism
Prahalad, Coimbatore K.; Lieberthal, Kenneth G. - 2009
Persistent link: https://www.econbiz.de/10003787121
Cover Image
Evolutionary preference segmentation with panel survey data : an application to new products
Ramaswamy, Venkatram - 2007
Persistent link: https://www.econbiz.de/10003538912
Cover Image
CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne; Ramaswamy, Venkatram - 1994
Persistent link: https://www.econbiz.de/10000886776
Cover Image
Market Segmentation with Choice-Based Conjoint Analysis
DeSarbo, Wayne S. - 2016
Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical practice is to estimate choice-based conjoint models at the aggregate level, given insufficient data for individual-level estimation of part-worths. We discuss a method for...
Persistent link: https://www.econbiz.de/10012989684
Cover Image
Deriving Joint Space Maps of Bundle Compositions and Market Segments : An Application to New Product Options
DeSarbo, Wayne - 2016
Persistent link: https://www.econbiz.de/10012989667
Cover Image
The end of corporate imperialism
Prahalad, Coimbatore K.; Lieberthal, Kenneth - 2008
Persistent link: https://www.econbiz.de/10004925128