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Marktsegmentierung
Marktforschung
60
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28
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23
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22
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19
Conjoint-Analyse
19
Vereinigte Staaten
19
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17
Marketingmanagement
17
Marketing theory
16
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16
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11
Consumer behaviour
10
Multivariate Analyse
10
Paul E. Green
10
Werbung
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Betriebswirtschaftliche Entscheidungen
9
International marketing
9
Konsumentenverhalten
9
Market segmentation
9
Multivariate analysis
9
Absatzpolitik
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Internationales Marketing
7
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Scientific method
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Wissenschaftliche Methode
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English
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Wind, Yoram
7
Sheth, Jagdish N.
4
Green, Paul E.
2
Arabie, Phipps
1
Bell, David R.
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Carmone, Frank J.
1
Frank, Ronald E.
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Jain, Arun K.
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Krieger, Abba M.
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Massy, William F.
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Legends in marketing
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Fundamentals of marketing research ; Vol. 6
1
Prentice-Hall foundations of marketing series
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Prentice-Hall international series in management
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ECONIS (ZBW)
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Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
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2
Segmenting markets with conjoint analysis
Green, Paul E.
;
Krieger, Abba M.
-
2007
Persistent link: https://www.econbiz.de/10003541527
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3
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
-
2011
Persistent link: https://www.econbiz.de/10009270370
Saved in:
4
Organizational buying behavior
Webster, Frederick E. <Jr.>
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050221
Saved in:
5
Market segmentation
Frank, Ronald E.
;
Massy, William F.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050370
Saved in:
6
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
7
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
8
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
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