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Segmented switchers and retailer pricing strategies
Kocas, Cenk; Bohlmann, Jonathan D. - In: Journal of marketing 72 (2008) 3, pp. 124-142
Persistent link: https://www.econbiz.de/10003709047
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Why attachment security matters : how customers' attachment styles influence their relationships with service firms and service employees
Mende, Martin; Bolton, Ruth N. - In: Journal of service research : JSR 14 (2011) 3, pp. 285-301
Persistent link: https://www.econbiz.de/10009383342
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A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred - In: Journal of marketing 75 (2011) 3, pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
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"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T. - In: Journal of marketing 75 (2011) 3, pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
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Balancing risk and return in a customer portfolio
Tarasi, Crina O.; Bolton, Ruth N.; Hutt, Michael D.; … - In: Journal of marketing 75 (2011) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
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Price-based global market segmentation for services
Bolton, Ruth N.; Myers, Matthew B. - 2008
Persistent link: https://www.econbiz.de/10003655839
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"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.; Bolton, Ruth N.; Hutt, Michael D.; … - In: Journal of marketing 75 (2011) 3, pp. 23-26
Persistent link: https://www.econbiz.de/10009266646