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Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Bruwer, Johan; Burrows, Nicole; Chaumont, Sylvia; Li, Elton - In: The international review of retail, distribution and … 24 (2014) 2, pp. 145-165
Persistent link: https://www.econbiz.de/10010367008
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Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Bruwer, Johan; Li, Elton - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1552-1576
Persistent link: https://www.econbiz.de/10011755184
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Wine-Related Lifestyle (WRL) Market Segmentation : Demographic and Behavioural Factors
Bruwer, Johan; Li, Elton - 2013
The primary objectives of this research were to further strengthen the wine-related lifestyle (WRL) instrument and to compare and contrast the composition and nature of the wine market segments with the earlier studies. Data collection took place by means of the computerassisted telephone...
Persistent link: https://www.econbiz.de/10014160614