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~subject:"Marktsegmentierung"
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Marktsegmentierung
Consumer behaviour
22
Konsumentenverhalten
21
Relationship marketing
15
Beziehungsmarketing
14
Internet marketing
8
Online-Marketing
8
Tourism marketing
8
Tourismusmarketing
8
Advertising effects
7
Werbewirkung
7
Customer integration
6
Greece
6
Griechenland
6
Kundenintegration
6
Brand management
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Social Web
5
Social web
5
Confidence
4
Dienstleistungsmarketing
4
Dienstleistungsqualität
4
Market segmentation
4
Service quality
4
Services
4
Services marketing
4
Vertrauen
4
Well-being
4
Betriebliche Wertschöpfung
3
Bibliometrics
3
Bibliometrie
3
Brand equity
3
Brand image
3
Corporate social responsibility
3
Customer engagement
3
Destination management
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English
4
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Tsiotsou, Rodoula H.
4
Alexandris, K.
1
Goldsmith, Ronald E.
1
Mild, Andreas
1
Sudharshan, Devanathan
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Strategic marketing in tourism services
2
European Sport management quarterly : ESMQ
1
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ECONIS (ZBW)
4
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Segmenting soccer spectators by attachment levels : a psychographic profile based on team self-expression and involvement
Alexandris, K.
;
Tsiotsou, Rodoula H.
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10009514808
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2
Social interactions as basis for segmenting the tourism market
Tsiotsou, Rodoula H.
;
Mild, Andreas
;
Sudharshan, Devanathan
- In:
Strategic marketing in tourism services
,
(pp. 35-48)
.
2012
Persistent link: https://www.econbiz.de/10009581772
Saved in:
3
Target marketing and its application to tourism
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Strategic marketing in tourism services
,
(pp. 3-15)
.
2012
Persistent link: https://www.econbiz.de/10009581868
Saved in:
4
Strategic marketing in tourism services
Tsiotsou, Rodoula H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10013550506
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