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New approach to customer segmentation based on changes in customer value
Hosseini, Monireh; Shabani, Mostafa - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 110-121
Persistent link: https://www.econbiz.de/10011416878
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Identifying multi-channel value co-creator groups in the banking industry
Hosseini, Monireh; Shajari, Sepideh; Akbarabadi, Mina - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169723
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Mining the dominant patterns of customer shifts between segments by using top-k and distinguishing sequential rules
Akhondzadeh-Noughabi, Elham; Albadvi, Amir - In: Management decision : MD 53 (2015) 9, pp. 1976-2003
Persistent link: https://www.econbiz.de/10011406998