Culture is an important part of the tourism “product” and is one of the variables that can increase the attractiveness and the competitiveness of a tourism destination. Cultural tourism covers all aspects of travel and provides an opportunity for visitors to learn about a destination's...

The main purpose of the study is to examine the relevance and significance of market segmentation based on the activities visitors engage in while at a destination. In doing so, the paper attempts to segment first-time pleasure travelers and profile the market by tip-related characteristics....

Purpose: The main purpose of this study is to segment the market of first-time visitors based on the activities travelers engage in while at a destination. The various segments are then profiled by demographics, socio-economic variables, and trip-related...