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Why we need segmentation when designing social marketing programs

Rundle-Thiele, Sharyn; Dietrich, Timo; Kubacki, Krzysztof - In: Segmentation in social marketing : process, methods and …, (pp. 197-214). 2017

Persistent link: https://www.econbiz.de/10011558075

Segmentation in social marketing : process, methods and application

Dietrich, Timo (ed.); Rundle-Thiele, Sharyn (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011521717

Generating consumer insights into physical activity patterns for three different segments

Kitunen, Anna; Rundle-Thiele, Sharyn; Kubacki, Krzysztof; … - In: Journal of strategic marketing 26 (2018) 2, pp. 188-202

Persistent link: https://www.econbiz.de/10011861445

Segmentation in Social Marketing : Process, Methods and Application

Dietrich, Timo (ed.); Rundle-Thiele, Sharyn (ed.); … - 2017

This book brings together current innovative methods and approaches in segmentation theory to support more effective social marketing program design. It presents a variety of theoretical segmentation approaches alongside case studies of their application in various social marketing contexts....

Persistent link: https://www.econbiz.de/10014017476

Using two-step cluster analysis to identify homogeneuous physical activity groups

Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Tkaczynski, Aaron - In: Marketing intelligence & planning 33 (2015) 4, pp. 522-537

Persistent link: https://www.econbiz.de/10011381607

A theoretical approach to segmenting children's walking behaviour

Schuster, Lisa; Kubacki, Krzysztof; Rundle-Thiele, Sharyn - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 159-171

Persistent link: https://www.econbiz.de/10011382795

An umbrella review of the use of segmentation in social marketing interventions

Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Segmentation in social marketing : process, methods and …, (pp. 9-23). 2017

Persistent link: https://www.econbiz.de/10011557771

Segmenting caregivers to gain insights for social marketing program design

Crespo Casado, Francisco; Rundle-Thiele, Sharyn; … - In: Segmentation in social marketing : process, methods and …, (pp. 143-159). 2017

Persistent link: https://www.econbiz.de/10011557946

Segmentation in social marketing : five steps to success

Dietrich, Timo - In: Segmentation in social marketing : process, methods and …, (pp. 77-92). 2017

Persistent link: https://www.econbiz.de/10011557896

Lessons learned from renewable electricity marketing attempts: a case study

Rundle-Thiele, Sharyn; Paladino, Angela; Apostol, … - In: Business horizons 51 (2008) 3, pp. 181-190

Persistent link: https://www.econbiz.de/10003732732