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Segmenting the betting market in England
Hand, Chris; Singh, Jaywant - In: International journal of market research : JMRS ; the … 56 (2014) 1, pp. 111-127
Persistent link: https://www.econbiz.de/10010242922
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Measuring brand choice in the older customer segment in Japan
Singh, Jaywant; Dall'Olmo Riley, Francesca; Hand, Chris; … - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 347-368
Persistent link: https://www.econbiz.de/10009562257