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~subject:"Marktsegmentierung"
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Marktsegmentierung
Consumer behaviour
33
Konsumentenverhalten
31
Beziehungsmarketing
14
Relationship marketing
14
Customer satisfaction
10
Einzelhandel
10
Retail trade
10
Kundenzufriedenheit
9
Food retailing
7
Lebensmitteleinzelhandel
7
Online retailing
7
Online-Handel
7
Retail
7
Australia
6
Gender
6
Australien
5
Retailing
5
Geschlecht
4
Supermarkets
4
Brand management
3
Confidence
3
Consumer-Oriented Product or Service Development
3
Customer value
3
Food trade
3
Grocery shopping
3
Innovation
3
Innovation adoption
3
Innovation diffusion
3
Innovationsakzeptanz
3
Innovationsdiffusion
3
Internet marketing
3
Kundenwert
3
Lebensmittelhandel
3
Markenführung
3
Market segmentation
3
Online-Marketing
3
Risiko
3
Risk
3
Vertrauen
3
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Article
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Aufsatz in Zeitschrift
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English
3
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Mortimer, Gary
3
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International journal of retail & distribution management
1
Journal of international food & agribusiness marketing : JIFAM
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
3
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1
Rolling in the aisles : a comparative study of male and female grocery shopper typologies
Mortimer, Gary
- In:
The international review of retail, distribution and …
23
(
2013
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10009722340
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2
Toward a shopping typology of primary male grocery shoppers
Mortimer, Gary
- In:
International journal of retail & distribution management
40
(
2012
)
10
,
pp. 790-810
Persistent link: https://www.econbiz.de/10009663522
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3
A gender comparison of food shopper typologies
Mortimer, Gary
- In:
Journal of international food & agribusiness marketing …
25
(
2013
)
4
,
pp. 267-286
Persistent link: https://www.econbiz.de/10010221553
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