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Strategic marketing in tourism services
Tsiotsou, Rodoula H. (ed.) - 2012
Persistent link: https://www.econbiz.de/10013550506
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Segmenting soccer spectators by attachment levels : a psychographic profile based on team self-expression and involvement
Alexandris, K.; Tsiotsou, Rodoula H. - In: European Sport management quarterly : ESMQ 12 (2012) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10009514808
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Social interactions as basis for segmenting the tourism market
Tsiotsou, Rodoula H.; Mild, Andreas; Sudharshan, Devanathan - In: Strategic marketing in tourism services, (pp. 35-48). 2012
Persistent link: https://www.econbiz.de/10009581772
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Target marketing and its application to tourism
Tsiotsou, Rodoula H.; Goldsmith, Ronald E. - In: Strategic marketing in tourism services, (pp. 3-15). 2012
Persistent link: https://www.econbiz.de/10009581868