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Identifying unobserved heterogeneity in mobile wallet adoption : a FIMIX-PLS approach for user segmentation
Joshi, Himanshu; Chawla, Deepak - In: International journal of bank marketing 41 (2023) 1, pp. 210-236
Persistent link: https://www.econbiz.de/10013532428
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Segmenting and profiling of mobile app users on their lifestyle - implications for attitude and usage behaviour
Arora, Neerja; Chawla, Deepak - In: International journal of Indian culture and business … 33 (2024) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10015323324
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Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta; Chawla, Deepak; Venkatesh, Umashankar - In: Journal of internet commerce 14 (2015) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
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Segmentation of impulse buyers in an emerging market - an exploratory study
Mittal, Sheetal; Chawla, Deepak; Sondhi, Neena - In: Journal of retailing and consumer services 33 (2016), pp. 53-61
Persistent link: https://www.econbiz.de/10011598571
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Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena; Chawla, Deepak - In: Journal of food products marketing 23 (2017) 2, pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
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Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak; Gupta, Shruti - In: International journal of Indian culture and business … 24 (2021) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
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Market segmentation based on customer experience dimensions extracted from online reviews using data mining
Pandey, Shweta; Pandey, Neeraj; Chawla, Deepak - In: Journal of consumer marketing 40 (2023) 7, pp. 854-868
Persistent link: https://www.econbiz.de/10014471136