Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktsegmentierung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Dynamic formation of quality e...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktsegmentierung
Consumer behaviour
24
Konsumentenverhalten
24
Theorie
22
Theory
22
Experiment
10
Beziehungsmarketing
9
Relationship marketing
9
Game theory
7
Marketing
7
Marktforschung
7
Spieltheorie
7
Informationsverhalten
6
Market research
6
Brand image
5
Conjoint analysis
5
Conjoint-Analyse
5
Innovation diffusion
5
Innovationsdiffusion
5
Markenimage
5
Preismanagement
5
Pricing strategy
5
Advertising
4
Austria
4
Consent
4
Customer value
4
Data protection
4
Datenschutz
4
Dienstleistungsqualität
4
Einzelhandel
4
Forecasting model
4
Information behaviour
4
Kundenwert
4
Nudges
4
Prognoseverfahren
4
Service quality
4
Shopping
4
Werbung
4
Österreich
4
Behavioral Law and Economics of Privacy
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Dissertation u.a. Prüfungsschriften
1
Language
All
English
3
German
1
Author
All
Reutterer, Thomas
4
Buchta, Christian
1
Dolnicar, Sara
1
Falke, Andreas
1
Gruber, Kathrin
1
Hornik, Kurt
1
Hruschka, Harald
1
March, Nicolas
1
Schröder, Nadine
1
more ...
less ...
Published in...
All
Interdisciplinary studies in economics and management
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
2
USB Cologne (EcoSocSci)
2
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analyse von Wettbewerbsstrukturen mit neuronalen Netzen : ein Ansatz zur Kundensegmentierung auf Basis von Haushaltspaneldaten
Reutterer, Thomas
-
1997
Persistent link: https://www.econbiz.de/10004338109
Saved in:
2
A nonparametric approach to perceptions based market segmentation : applications
Buchta, Christian
(
contributor
);
Dolnicar, Sara
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004767000
Saved in:
3
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
4
Analyzing the browsing basket : a latent interests-based segmentation tool
Schröder, Nadine
;
Falke, Andreas
;
Hruschka, Harald
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 181-197
Persistent link: https://www.econbiz.de/10012060967
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
