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A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred - In: Journal of marketing 75 (2011) 3, pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
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"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.; Bolton, Ruth N.; Hutt, Michael D.; … - In: Journal of marketing 75 (2011) 3, pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
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"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T. - In: Journal of marketing 75 (2011) 3, pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
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Balancing risk and return in a customer portfolio
Tarasi, Crina O.; Bolton, Ruth N.; Hutt, Michael D.; … - In: Journal of marketing 75 (2011) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10009159910