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Using two-step cluster analysis to identify homogeneuous physical activity groups
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Tkaczynski, Aaron - In: Marketing intelligence & planning 33 (2015) 4, pp. 522-537
Persistent link: https://www.econbiz.de/10011381607
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Just how prepared are you? : an application of marketing segmentation and theory of planned behavior for disaster preparation
Daellenbach, Kate; Parkinson, Joy; Krisjanous, Jayne - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 413-443
Persistent link: https://www.econbiz.de/10011956575
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An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Segmentation in social marketing : process, methods and …, (pp. 9-23). 2017
Persistent link: https://www.econbiz.de/10011557771