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~subject:"Marktsegmentierung"
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Marktsegmentierung
Consumer behaviour
12
Konsumentenverhalten
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India
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Boya, Unal O.
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Dotson, Michael J.
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Hyatt, Eva M.
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International journal of consumer studies
1
Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
2
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A comparison of dog food choice criteria across dog owner segments : an exploratory study
Boya, Unal O.
;
Dotson, Michael J.
;
Hyatt, Eva M.
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 74-82
Persistent link: https://www.econbiz.de/10011296949
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2
Dimensions of the dog-human relationship : a segmentation approach
Boya, Unal O.
;
Dotson, Michael J.
;
Hyatt, Eva M.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10009611642
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