Chintagunta, Pradeep; Dubé, Jean-Pierre; Singh, Vishal - In: Econometric models in marketing, (pp. 191-221). 2002
Market structure analysis continues to be a topic of considerable interest to marketing researchers. One of the most common representations of the manner in which brands compete in a market is via market maps that show the relative locations of brands in multi-attribute space. In this paper, we...