Showing 1 - 5 of 5
Persistent link: https://www.econbiz.de/10001657522
Persistent link: https://www.econbiz.de/10003791783
Persistent link: https://www.econbiz.de/10003872261
Persistent link: https://www.econbiz.de/10012183073
Market structure analysis continues to be a topic of considerable interest to marketing researchers. One of the most common representations of the manner in which brands compete in a market is via market maps that show the relative locations of brands in multi-attribute space. In this paper, we...
Persistent link: https://www.econbiz.de/10015389436