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The impact of a firm's strategic marketing mix choices on profitability can be evaluated by understanding the impact of those choices on consumer demand for the firm's products and on the firm's costs. Additionally, a firm's strategic marketing mix choices, and its demand and costs can be...
Persistent link: https://www.econbiz.de/10014034703
We test whether capacity is used to deter entry and whether the amount invested in entry deterring capacity is related to market concentration and market presence. We use a unique dataset containing all lodging properties in Texas from 1991 through 1997. For each of the 3,830 properties, we have...
Persistent link: https://www.econbiz.de/10014028419
This work, set in the "new empirical industrial organization" framework (Bresnahan, 1987), examines firm-level demand-based and cost-based explanations for entry and accommodation strategies in the U.S. photographic film industry. I first estimate pre-entry and post-entry market structures....
Persistent link: https://www.econbiz.de/10014030961
This paper empirically tests whether capacity is used to deter entry and whether the amount invested in entry-deterring capacity is related to market concentration and market presence. We use a unique dataset containing 3,830 lodging properties in Texas from 1991 through 1997. We find that there...
Persistent link: https://www.econbiz.de/10014060219