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~subject:"Mass Customization"
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Mass Customization
Consumer behaviour
30
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29
Brand management
13
Markenführung
12
Strategic management
10
Strategisches Management
9
Firm performance
8
Product design
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Produktgestaltung
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Unternehmenserfolg
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Brand image
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Markenimage
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Decision
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Entflechtung
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Entscheidung
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Kraftfahrzeug
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Organisatorischer Wandel
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Organizational change
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Unbundling
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Advertising effects
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Corporate Governance
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Corporate governance
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Customer satisfaction
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Diversifikation
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Internet marketing
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Kundenzufriedenheit
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Mass customization
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Heitmann, Mark
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Herrmann, Andreas
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of retailing and consumer services
1
Kundenmanagement
1
MSI reports : working paper series
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ECONIS (ZBW)
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Sequential choices in product customization : conceptual framework and research propositions
Heitmann, Mark
- In:
Die Unternehmung : Swiss journal of business research …
62
(
2008
)
3
,
pp. 235-254
Persistent link: https://www.econbiz.de/10003720748
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2
Entscheidungsverhalten von Kunden in Mass Customization-Systemen
Stefanides, Julia K.
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
Kundenmanagement
,
(pp. 7-30)
.
2011
Persistent link: https://www.econbiz.de/10009008213
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3
The effect of default options on choice : evidence from online product configurators
Herrmann, Andreas
;
Goldstein, Daniel G.
;
Stadler, Rupert
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 483-491
Persistent link: https://www.econbiz.de/10009375667
Saved in:
4
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
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