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~subject:"Mass Customization"
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Mass Customization
Consumer behaviour
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Konsumentenverhalten
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Relationship marketing
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Bekleidung
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Brand management
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Clothing
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Mass customization
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Online retailing
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Online-Handel
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USA
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Apparel
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Beziehungsmarketing
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Brand image
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Case study
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Clothing industry
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Fashion
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Luxury
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Luxury goods
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Markenführung
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Markenimage
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Near Environments
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Retail trade
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Bekleidungsindustrie
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Belief-adjustment model
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Brand
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Consumer motivation
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Damenbekleidung
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Dual coding theory
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E-commerce
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Experimental design
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Information processing
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Kaufmotiv
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Luxusgüter
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Markenartikel
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Online buying behavior
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Order effect
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Product placement
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Kincade, Doris H.
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Endo, Seiji
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Han, Jinhee
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Shin, Eonyou
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Journal of fashion marketing and management
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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Mass customization for long-term relationship development : why consumers purchase mass customized products again
Endo, Seiji
;
Kincade, Doris H.
- In:
Qualitative market research : an international journal
11
(
2008
)
3
,
pp. 275-294
Persistent link: https://www.econbiz.de/10003746544
Saved in:
2
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
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