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~subject:"Mass customization"
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Mass customization
Innovation
116
Innovationsmanagement
84
Innovation management
80
Customer integration
70
Kundenintegration
70
Consumer behaviour
40
Konsumentenverhalten
40
Produktentwicklung
35
New product development
33
Theorie
27
Theory
27
Beziehungsmarketing
21
Relationship marketing
21
Innovation diffusion
20
Innovationsdiffusion
20
Open Source
17
Open Innovation
15
Open innovation
15
Produktgestaltung
15
Deutschland
14
Household
14
Open source
14
Privater Haushalt
14
User innovation
14
Germany
13
Mass Customization
13
Unternehmensgründung
13
user innovation
12
Product design
11
Social Web
11
Social web
11
Business start-up
10
Crowdsourcing
10
Technischer Fortschritt
10
Technological change
9
Entrepreneurship
8
Knowledge transfer
8
Willingness to pay
8
Wissenstransfer
8
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11
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8
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8
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2
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2
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1
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1
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English
11
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Franke, Nikolaus
10
Schreier, Martin
6
Krause, Franziska
2
Bellis, Emanuel de
1
Burghartz, Pia
1
Görgen, Jonas
1
Hader, Christopher
1
Hieke, Silke
1
Hippel, Eric von
1
Häubl, Gerald
1
Kaiser, Ulrike
1
Keinz, Peter
1
Klanner, Ilse-Maria
1
Moreau, C. Page
1
Piller, Frank T.
1
Prandelli, Emanuela
1
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The journal of product innovation management : an international publication of the Product Development & Management Association
3
Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
1
Innovation and entrepreneurship
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Letters
1
Marketing letters : a journal of research in marketing
1
Revolutionizing innovation : users, communities, and open innovation
1
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ECONIS (ZBW)
11
RePEc
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1
Why many users want custom products
Hippel, Eric von
- In:
Innovation and entrepreneurship
,
(pp. 220-233)
.
2009
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003859321
Saved in:
2
Why customers value self-designed products : the importance of process effort and enjoyment
Franke, Nikolaus
;
Schreier, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1020-1031
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008736803
Saved in:
3
Complementing mass customization toolkits with user communities : how peer input improves customer self-design
Franke, Nikolaus
;
Keinz, Peter
;
Schreier, Martin
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 546-559
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003761027
Saved in:
4
The "I designed it myself" effect in mass customization
Franke, Nikolaus
;
Schreier, Martin
;
Kaiser, Ulrike
- In:
Management science : journal of the Institute for …
56
(
2010
)
1
,
pp. 125-140
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003946178
Saved in:
5
Product uniqueness as a driver of customer utility in mass customization
Franke, Nikolaus
;
Schreier, Martin
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 93-107
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003703875
Saved in:
6
The value of toolkits for user innovation and design
Franke, Nikolaus
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 511-536)
.
2016
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014547650
Saved in:
7
Configuration toolkits for mass customization : setting a research agenda
Franke, Nikolaus
;
Piller, Frank T.
-
2002
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002607412
Saved in:
8
Must or only "niche customization"? : why we should interpret configuration toolkits as learning instruments
Franke, Nikolaus
;
Hader, Christopher
- In:
The journal of product innovation management : an …
31
(
2014
)
6
,
pp. 1214-1234
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010460232
Saved in:
9
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014582899
Saved in:
10
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014451296
Saved in:
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