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Strategic orientations and mass customisation capability : the moderating effect of product life cycle
Wang, Qiang; Wang, Zhiqiang; Zhao, Xiande - In: International journal of production research 53 (2015) 17, pp. 5278-5295
Persistent link: https://www.econbiz.de/10011389910
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Effects of standardization and innovation on mass customization : an empirical investigation
Wang, Zhiqiang; Zhang, Min; Sun, Hongyi; Zhu, Guilong - In: Technovation : the international journal of … 48/49 (2016), pp. 79-86
Persistent link: https://www.econbiz.de/10011620539
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Modularity in building mass customization capability : the mediating effects of customization knowledge utilization and business process improvement
Wang, Zhiqiang; Chen, Lingfeng; Zhao, Xiande; Zhou, Wenhui - In: Technovation : the international journal of … 34 (2014) 11, pp. 678-687
Persistent link: https://www.econbiz.de/10010441264