//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Mass customization"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A Strategy Framework to Boost...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Mass customization
Consumer behaviour
15
Konsumentenverhalten
15
Artificial intelligence
7
Experiment
7
Künstliche Intelligenz
7
Social Web
7
Social web
7
Schweiz
5
Switzerland
5
Beziehungsmarketing
4
Bildungsniveau
4
Distance learning
4
E-Learning
4
E-learning
4
Educational achievement
4
Fernunterricht
4
Mass Customization
4
Relationship marketing
4
Studium
4
University education
4
Brand
3
Brand image
3
Brand management
3
Creativity
3
EduTech
3
Feldforschung
3
Field research
3
Kreativität
3
Markenartikel
3
Markenführung
3
Markenimage
3
Theorie
3
Theory
3
Viral marketing
3
Virales Marketing
3
chatbots
3
distance learning
3
live streaming
3
natural language processing
3
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
Language
All
English
3
German
1
Author
All
Hildebrand, Christian
4
Herrmann, Andreas
3
Bellis, Emanuel de
2
Ito, Kenichi
2
Häubl, Gerald
1
Landwehr, Jan Rüdiger
1
Schmitt, Bernd
1
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing research
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
2
Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian
-
2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307
Saved in:
3
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
4
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->