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A firm that deals with a short life-cycle product needs to make strategic supply chain decisions such as capacity planning and initial marketing decisions such as advertising well in advance under uncertain future demand. The firm initially can only generate a set of demand scenarios and provide...
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The German financial services market is in deep crisis. Deregulation and the new means of communication have fostered competition and made the market a transparent level playing field. Moreover, customers increasingly demand individualized solutions to their financial problems. Many financial...
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