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Dual objective segmentation to improve targetability : an evolutionary algorithm approach

Balakrishnan, P. V. Sundar; Kumar, Subodha; Han, Peng - In: Decision sciences : DS 42 (2011) 4, pp. 831-857

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Combinatorial Optimization Approaches to Constrained Market Segmentation : An Application to Industrial Market Segmentation

DeSarbo, Wayne S. - 2016

Proper market segmentation schemes should address not only how to develop feasible schemes of homogeneous market segments within designated managerial, institutional, and environmental restrictions, but also how to construct such schemes simultaneously in conjunction with associated resource...

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Optimising relationship marketing programmes : a holistic approach

Daukseviciute, Irena; Simkin, Lyndon - In: Journal of strategic marketing 24 (2016) 6, pp. 500-518

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Pricing and production planning for reverse supply chain : a review

Steeneck, Daniel W.; Sarin, Subhash Chander - In: International journal of production research 51 (2013) 23/24, pp. 6972-6989

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A unified framework for the scheduling of guaranteed targeted display advertising under reach and frequency requirements

Hojjat, Ali; Turner, John; Cetintas, Suleyman; Yang, Jian - In: Operations research 65 (2017) 2, pp. 289-313

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Turner blazes a trail for audience targeting on television with operations research and advanced analytics

Carbajal, José Antonio; Williams, Peter; Popescu, Andreea - In: INFORMS journal on applied analytics 49 (2019) 1, pp. 64-89

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Strukturierung von Außendienstgebieten mit genetischen Algorithmen

Meyer, Matthias - In: Betriebswirtschaftliche Anwendungen des Soft Computing …, (pp. 251-266). 1998

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A generalized normative segmentation methodology employing conjoint analysis

DeSarbo, Wayne; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 447-478). 2001

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A generalized normative segmentation methodology employing conjoint analysis

DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications ; with …, (pp. 473-504). 2003

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A Generalized Normative Segmentation Methodology Employing Conjoint Analysis

DeSarbo, Wayne S. - 2016

typically increase expected profitability as suggested by the classic price discrimination model which provides the major …

Persistent link: https://www.econbiz.de/10012989406