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An optimal advertising model with carryover effect and mean field terms

Gozzi, Fausto; Masiero, Federica; Rosestolato, Mauro - In: Mathematics and financial economics 18 (2024) 2/3, pp. 413-427

Persistent link: https://www.econbiz.de/10015189209

The newsvendor problem with advertising : an overview with extensions

Hrabec, Dušan; Haugen, Kjetil, K.; Popela, Pavel - In: Review of managerial science 11 (2017) 4, pp. 767-787

Persistent link: https://www.econbiz.de/10011721999

Allocation of advertising budget between multiple channels to support sales in multiple markets

Abedi, Vahideh Sadat - In: Journal of the Operational Research Society : OR 68 (2017) 2, pp. 134-146

Persistent link: https://www.econbiz.de/10011625870

A unified framework for the scheduling of guaranteed targeted display advertising under reach and frequency requirements

Hojjat, Ali; Turner, John; Cetintas, Suleyman; Yang, Jian - In: Operations research 65 (2017) 2, pp. 289-313

Persistent link: https://www.econbiz.de/10011673095

Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning

Dai, Wenqiang; Liu, Min; Chu, Chengbin; Liu, Ming - In: Computers & operations research : an international journal 161 (2024), pp. 1-17

The problem addressed in this paper is the impression allocation planning of Guaranteed Targeted Display Advertising … (GTDA) problem in online display advertising market. In this problem, a publisher desires (1) an even spread of impressions …

Persistent link: https://www.econbiz.de/10014557765

Dynamic allocation of display advertising impressions in dual sales channels

Zhao, Yuxuan; Li, Xiangyong; Luo, Lan - In: Omega : the international journal of management science 131 (2025), pp. 1-22

Persistent link: https://www.econbiz.de/10015406661

A linear programming model to revenue management for advertising in mass media

Pan, Kewen; Leung, Stephen Chi Hang; Xiao, Di - In: International journal of revenue management : IJRM 5 (2011) 2/3, pp. 145-156

Persistent link: https://www.econbiz.de/10009235078

Keyword Optimization in Sponsored Search Advertising : A Multi-Level Computational Framework

Yang, Yanwu - 2019

In sponsored search advertising, keywords serve as an essential bridge linking advertisers, search users and search … engines. Advertisers have to deal with a series of keyword decisions throughout the entire lifecycle of search advertising … obtained from past search advertising campaigns, we conduct computational experiments to evaluate our keyword optimization …

Persistent link: https://www.econbiz.de/10012869776

Risk-aware bid optimization for online display advertisement

Fan, Rui; Delage, Erick - 2022

Persistent link: https://www.econbiz.de/10013411720

Optimal advertising for a generalized Vidale-Wolfe response model

Yang, Yanwu; Feng, Baozhu; Salminen, Joni; Jansen, … - In: Electronic commerce research 22 (2022) 4, pp. 1275-1305

Persistent link: https://www.econbiz.de/10013447603