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Recommendations on the use of Bayesian Optimal Designs for Choice Experiments
Kessels, Roselinde; Jones, Bradley; Goos, Peter; … - 2007
In this paper, we argue that some of the prior parameter distributions used in the literature for the construction of Bayesian optimal designs are internally inconsistent. We rectify this error and provide practical advice on how to properly specify the prior parameter distribution. Also, we...
Persistent link: https://www.econbiz.de/10014052361
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Recommendations on the use of Bayesian optimal designs for choice experiments
Kessels, Roselinde; Jones, Bradley; Goos, Peter; … - 2006
Persistent link: https://www.econbiz.de/10003618075
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A comparison of logarithmic goal programming and conjoint analysis to generate priority point vectors : an experimental approach
Natesan, Sumeetha R.; Dutta, Goutam - In: Opsearch : journal of the Operational Research Society … 59 (2022) 2, pp. 518-549
Persistent link: https://www.econbiz.de/10013273211
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Offline assortment optimization in the presence of an online channel
Dzyabura, Daria; Jagabathula, Srikanth - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2767-2786
Persistent link: https://www.econbiz.de/10011879024
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Development of utility function for vehicle insurance : comparison of logarithmic goal programming method and conjoint analysis method
Natesan, Sumeetha R.; Dutta, Goutam - 2020
Persistent link: https://www.econbiz.de/10012694200
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Ellipsoidal methods for adaptive choice-based conjoint analysis
Sauré, Denis; Vielma, Juan Pablo - In: Operations research 67 (2019) 2, pp. 315-338
Persistent link: https://www.econbiz.de/10012022351
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General Motors optimizes vehicle content for customer value and profitability
Wu-Smith, Peiling; Keenan, Philip T.; Owen, Jonathan H.; … - In: INFORMS journal on applied analytics 53 (2023) 1, pp. 59-69
Persistent link: https://www.econbiz.de/10014294008
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Efficient pricing und efficient assortment planning für große Handels- und Dienstleistungssortimente
Zeisel, Stefan - 1999
Persistent link: https://www.econbiz.de/10001594449
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 447-478). 2001
Persistent link: https://www.econbiz.de/10001690283
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications ; with …, (pp. 473-504). 2003
Persistent link: https://www.econbiz.de/10001998151