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Computing optimal bundles for sponsored search

Ghosh, Arpita; Nazerzadeh, Hamid; Sundararajan, Mukund - In: Internet and network economics : third international …, (pp. 576-583). 2007

Persistent link: https://www.econbiz.de/10003649786

Keyword-level Bayesian online bid optimization for sponsored search advertising

Majima, Kaito; Kawakami, Kosuke; Ishizuka, Kota; … - In: Operations research forum 5 (2024) 2, pp. 1-32

Persistent link: https://www.econbiz.de/10015179784

Stochastic models for budget optimization in search-based advertising

Muthukrishnan, S.; Pál, Martin; Svitkina, Zoya - In: Internet and network economics : third international …, (pp. 131-142). 2007

Persistent link: https://www.econbiz.de/10003648646

Keyword Optimization in Sponsored Search Advertising : A Multi-Level Computational Framework

Yang, Yanwu - 2019

In sponsored search advertising, keywords serve as an essential bridge linking advertisers, search users and search engines. Advertisers have to deal with a series of keyword decisions throughout the entire lifecycle of search advertising campaigns. This paper proposes a multi-level and...

Persistent link: https://www.econbiz.de/10012869776

A practical multi-objective auction design and optimization framework for sponsored search

Li, Qian; Wang, Liang; Xia, Lirong; Zheng, Wenxun; … - In: Operations research letters 51 (2023) 6, pp. 541-547

Persistent link: https://www.econbiz.de/10014465719

Magento search engine optimization

Kent, Robert - 2014

Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Preparing and Configuring Your Magento Website; Focusing your keywords; The role of the home page; Structuring our categories for better optimization; Optimizing our CMS pages;...

Persistent link: https://www.econbiz.de/10012684354

Bidder collusion at first-price auctions

Lopomo, Giuseppe; Marx, Leslie M.; Sun, Peng - In: Review of economic design : RED 15 (2011) 3, pp. 177-211

Persistent link: https://www.econbiz.de/10009267496

Maximizing revenue in sequential auctions

Elkind, Edith; Fatima, Shaheen - In: Internet and network economics : third international …, (pp. 491-502). 2007

Persistent link: https://www.econbiz.de/10003649682

Deterministic mechanisms, the revelation principle, and ex-post constraints

Meisner, Vincent; Jarman, Felix - In: Essays in microeconomic theory, (pp. 58-62). 2016

Persistent link: https://www.econbiz.de/10011633854

Optimal keyword bidding in search-based advertising with budget constraint and stochastic ad position

Küçükaydin, Hande; Selçuk, Barış; Özlük, Özgür - In: Journal of the Operational Research Society 71 (2020) 4, pp. 566-578

Persistent link: https://www.econbiz.de/10012216692