Search Engine Optimization (SEO) considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to...

Your visual, step-by-step guide to search engine optimization, from an Internet marketing expertTechniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your...

In sponsored search advertising, keywords serve as an essential bridge linking advertisers, search users and search engines. Advertisers have to deal with a series of keyword decisions throughout the entire lifecycle of search advertising campaigns. This paper proposes a multi-level and...

Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Preparing and Configuring Your Magento Website; Focusing your keywords; The role of the home page; Structuring our categories for better optimization; Optimizing our CMS pages;...

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and...