Zhao, Qi; Zhang, Yongfeng; Zhang, Yi; Friedman, Daniel - 2016
theory with personalized recommendation, and explicitly considers product relationships. It describes and predicts utility of … utility of one product may depend on whether or not other products are purchased. For example, the utility of a camera lens is … much higher if the user has the appropriate camera (complements), and the utility of one camera is lower if the user …