In sponsored search advertising, keywords serve as an essential bridge linking advertisers, search users and search engines. Advertisers have to deal with a series of keyword decisions throughout the entire lifecycle of search advertising campaigns. This paper proposes a multi-level and...

Biofuel energy as an alternative and additive form of energy to fossil fuel has gained much attention in recent times. In order to sustain such a vision, a robust supply chain is of extreme importance in helping to deliver competitive biofuel to the end user markets. In this paper, firstly, an...

Purpose: The purpose of this study is to compare the performance of two advanced supply chain coordination mechanisms, Vendor Managed Inventory (VMI) and Collaborative Planning Forecasting and Replenishment (CPFR), under a price-sensitive uncertain demand environment, and to make the optimal...