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Sales promotions are important in the fast-moving consumer goods (FMCG) industry due to the significant spending on promotions and the fact that a large proportion of FMCG products are sold on promotion. This paper considers the problem of planning sales promotions for a FMCG product in a...
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We study the problem of optimizing a tree-based ensemble objective with the feasible decisions lie in a polyhedral set. We model this optimization problem as a Mixed Integer Linear Program (MILP). We show this model can be solved to optimality efficiently using Pareto optimal Benders cuts. For...
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Promotions are a critical decision for supermarket managers who must decide the price promotions for a large number of items. Retailers often use promotions to boost the sales of the different items by leveraging the cross-item effects. We formulate the promotion optimization problem for...
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