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concepts from game theory to illustrate how the algorithm can be extended to incorporate retaliatory actions from competitors …
Persistent link: https://www.econbiz.de/10014045227
The high cost of a product failure makes it imperative for a company to assess the market penetration of a new product at its early design. In this context, the Optimal Product Line Design problem was formulated thirty five years ago, and remains a significant research topic in the area of...
Persistent link: https://www.econbiz.de/10014045236
A general sates-advertising model is developed in which the state of the system represents a population distribution over a parameter space. With appropriate interpretations, this can include income, family size, geographic distributions, etc. Effects of information diffusion, interaction, and...
Persistent link: https://www.econbiz.de/10014219070
This paper presents the algorithm of modelling and analysis of Latent Semantic Relations inside the argumentative type of documents collection. The novelty of the algorithm consists in using a systematic approach: in the combination of the probabilistic Latent Dirichlet Allocation (LDA) and...
Persistent link: https://www.econbiz.de/10012898677
, for every category in every store, the assortment that maximizes (expected) category profit. Adding to the complexity of … the assortment offers an expected return, there is also uncertainty around its expected demand and profit contribution …
Persistent link: https://www.econbiz.de/10013013958
Retailers face the problem of finding the assortment that maximizes category profit. This is a challenging task … scalable assortment optimization method that allows for theory-based substitution patterns, and that optimizes real-life, large … profit considerably (37.3%), which increases to 43.7% when SKU prices are optimized simultaneously …
Persistent link: https://www.econbiz.de/10013079821
offered to a collection of customers, what subset of those products should be offered so as to maximize the profit that is …
Persistent link: https://www.econbiz.de/10013221597
This paper considers a variation of the Vidale-Wolfe advertising model for which the maximum value of the objective function and the form of the optimal feedback advertising control are identical in both a deterministic and a stochastic environment. The stochastic environment is due to a white...
Persistent link: https://www.econbiz.de/10012751673
How do people make choices in a dynamic stochastic environment when they face uncertainty about the return of their choices? The classical approach to this problem is to assume consumers use dynamic programming to obtain the optimal decision rule. However, this approach has two drawbacks. First,...
Persistent link: https://www.econbiz.de/10012870784
The performance related issues of buyer-supplier relationship have attracted both the academic and corporate managers. The study attempts to make theoretical contributions to the literature on relationships in marketing channels. Compared with the impact of the often-investigated construct of...
Persistent link: https://www.econbiz.de/10012760282