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Optimising commercial cleaning services based on customer expectations and their fulfilment: An empirical analysis with the means-end theory of complex cognitive structures
Godbersen, Hendrik; Wenzel, Daniel; FOM Hochschule für … - 2022
This paper aims to shed light on the customer expectations towards commercial cleaning services providers and their fulfilment so that options for improving such services can be deduced. To this end, we develop a comprehensive and threetiered assessment model of commercial cleaning services and...
Persistent link: https://www.econbiz.de/10013461040
Cover Image
Optimising commercial cleaning services based on customer expectations and their fulfilment : an empirical analysis with the means-end theory of complex cognitive structures
Godbersen, Hendrik; Wenzel, Daniel - 2022
This paper aims to shed light on the customer expectations towards commercial cleaning services providers and their fulfilment so that options for improving such services can be deduced. To this end, we develop a comprehensive and threetiered assessment model of commercial cleaning services and...
Persistent link: https://www.econbiz.de/10013384675