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Developing a principle-based framework for evaluating comprehensive poverty solutions across contexts

Forrest, Tamar M.; Wallace-Pascoe, Dawn; Goldstein, Howard - In: Journal of poverty : innovations on social, political & … 19 (2015) 3, pp. 330-355

Persistent link: https://www.econbiz.de/10011397248

Public relations measurement and evaluation

Macnamara, Jim - In: Public Relations, (pp. 249-273). 2021

Persistent link: https://www.econbiz.de/10012504926

Evaluating media exposure: an application of advertising methods to publicity measurement

Kim, Yungwook; Kim, Jihye; Park, Jungki; Choi, Youjin - In: Corporate Communications: An International Journal 4 (1999) 2, pp. 98-105

Tests new proposed tools for measuring media exposure in a crisis management situation. A theoretical formulae based on a literature review is applied to two crises: the TWA 800 crash and the ValuJet 592 crash. The application of the proposed formulae was generally successful. The outcomes...

Persistent link: https://www.econbiz.de/10014691844

Evaluating media exposure: applying advertising methods to publicity measurement

Kim, Yungwook; Kim, Jihye; Park, Jungki; Choi, Youjin - In: Corporate Communications: An International Journal 4 (1999) 3, pp. 136-144

Tests new proposed tools for measuring media exposure in a crisis management situation. A theoretical formula based on a literature review is applied to two crises: the TWA 800 crash and the ValuJet 592 crash. The application of the proposed formula was generally successful. The outcomes showed...

Persistent link: https://www.econbiz.de/10014691848

Communication evaluation and measurement : Skills, practices and utilization in European organizations

Zerfass, Ansgar; Verčič, Dejan; Volk, Sophia Charlotte - In: Corporate Communications: An International Journal 22 (2017) 1, pp. 2-18

Purpose The purpose of this paper is to examine the status quo of communication evaluation and measurement practices in … and develop skills how to conduct evaluation; second, they have to evaluate whether communication activities have reached … communication effects is indispensable, many practitioners lack the necessary expertise to conduct reliable evaluation and …

Persistent link: https://www.econbiz.de/10014692212