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Prozessorientierte Messung von Kundenzufriedenheit in hochintegrativen Geschäftsbeziehungen
Thelen, Eva M.; Koll, Oliver; Mühlbacher, Hans - In: Neue Aspekte des Dienstleistungsmarketing : Konzepte …, (pp. 155-172). 2000
Persistent link: https://www.econbiz.de/10001562789
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Prozessorientiertes Management von Kundenzufriedenheit
Thelen, Eva M.; Koll, Oliver; Mühlbacher, Hans - In: Kundenorientierte Unternehmensführung : …, (pp. 299-317). 2009
Persistent link: https://www.econbiz.de/10003786717
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Reducing social desirability bias through item randomized response : an application to measure underreported desires
Jong, Martijn G. de; Pieters, Rik; Fox, Jean-Paul - In: Journal of marketing research : JMR 47 (2010) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10003947410
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Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
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The biasing effect of common method variance : some clarifications
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 221-235
Persistent link: https://www.econbiz.de/10012434103