Similar Search Results

Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research

Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10010514499

In support of personality as a measure of reputation : a rejoinder to Clardy's "organizational reputation : issues in conceptualization and measurement" (2012)

Davies, Gary - In: Corporate reputation review : an international journal 16 (2013) 2, pp. 168-173

Persistent link: https://www.econbiz.de/10009752244

Conceptualizing and validating organizational networking as a second-order formative construct

Thornton, Sabrina C.; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 43 (2014) 6, pp. 951-966

Persistent link: https://www.econbiz.de/10010410613

Relationship quality in business to business relationships : reviewing the current literatures and proposing a new measurement model

Jiang, Zhizhong; Shiu, Eric; Henneberg, Stephan; … - In: Psychology & marketing 33 (2016) 4, pp. 297-313

Persistent link: https://www.econbiz.de/10011458441

A reputational perspective on mergers

Davies, Gary; Chun, Rosa - In: Advances in mergers and acquisitions 3 (2004), pp. 131-148

Persistent link: https://www.econbiz.de/10002454716

Projecting corporate character in the branding of business schools

Davies, Gary; Chun, Rosa - In: Facets of corporate identity, communication, and reputation, (pp. 163-177). 2008

Persistent link: https://www.econbiz.de/10003690689

A comparison of short form Marlowe-Crowne and "best friends" social desirability bias measures

Rojas-Méndez, José; Davies, Gary - In: Marketing intelligence & planning 42 (2024) 2, pp. 329-345

Persistent link: https://www.econbiz.de/10015056869

Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

Davcik, Nebojsa S.; Vinhas da Silva, Rui; Hair, Joe F. - In: Journal of Product & Brand Management 24 (2015) 1, pp. 3-17

Purpose – This paper aims to look into contemporary thinking within the brand equity paradigm, with a view to establishing avenues for further research on the drivers of brand equity formation, enabling a more in-depth understanding of the antecedents of brand equity and its determinants, as...

Persistent link: https://www.econbiz.de/10014897021