It is known that the service quality is considered a latent variable that is derived from the combination of some other independent latent variables (dimensions). The known variables (attributes), generally expressed by an ordinal scale, are observed by handing out questionnaires to the users of...

In this paper two indexes will be proposed. Customer Satisfaction of a service (e.g.: Degree Course) will be study through a "so called" formative model. It seems possible to breakdown the two indexes into three levels, which can be considered from bottom to top or crosswise, thus providing...

Communication, in all its aspects excluding advertising, is an intrinsic element in every marketing strategy at whatever level. A quantitative analysis on the adevrtising and communication's feedback may be of absolute importance for the company, the research team and the marketing chief. In...

In a society's managing core quantitative marketing has a central role. Specific use of mathematic techniques integrated with made-for softwares is a resource no manager can ignore before getting into strategic decisions concerning whatever field of a product's study or promotion. Managing to...

A client's importance is never the same for a manager, as it is not supposed to be beneficial. Managing to see the difference between client and client and dealing according to that is a focus point in the study of a bussinness' situation. A modern marketing strategy cannot go without a precise...