In addition to helping consumers make better decisions, the use of electronic recommendation agents provides a way for marketers to gather information and assess the quality of consumer decisions. The use and type of agent employed determines the types of measures of decision quality that can be...

Electronic recommendation agents have the potential to be valuable e-service tools in increasing consumer decision quality. Such agents are aimed at assisting consumers in the decision-making process and have the ability to enable consumers to make better choices for themselves. The definition...

Purpose – The purpose of this paper is to provide insights into the benefits of data‐driven services marketing and provide a conceptual framework for how to link traditional and new sources of customer data and their metrics. Linking data and metrics to strategic and tactical business...