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How am I doing? : perceived financial well-being, its potential antecedents, and its relation to overall well-being

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

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'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals...

Persistent link: https://www.econbiz.de/10013207902

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Response satisficing and data quality in marketing : measurement and effects of satisficing on objective knowledge, experimental results, and replicability of findings

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