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The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM
Hair, Joseph F.; Sharma, Pratyush Nidhi; Sarstedt, Marko; … - In: European journal of marketing 58 (2024) 13, pp. 30-55
Persistent link: https://www.econbiz.de/10015198449
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Estimation issues with PLS and CBSEM : where the bias lies!
Sarstedt, Marko; Hair, Joseph F.; Ringle, Christian M.; … - In: Journal of business research : JBR 69 (2016) 10, pp. 3998-4010
Persistent link: https://www.econbiz.de/10011553860
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A "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and the USA
Payan, Janice M.; Svensson, Göran; Awuah, Gabriel B.; … - In: International marketing review 27 (2010) 5, pp. 541-561
Persistent link: https://www.econbiz.de/10008906858
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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Assessing measurement model quality in PLS-SEM using confirmatory composite analysis
Hair, Joseph F.; Howard, Matt C.; Nitzl, Christian - In: Journal of business research : JBR 109 (2020), pp. 101-110
Persistent link: https://www.econbiz.de/10012238033
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Consumer brand engagement concept and measurement : toward a refined approach
Lourenço, Carlos Eduardo; Hair, Joseph F.; Zambaldi, Felipe - In: Journal of retailing and consumer services 68 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013366383
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A new criterion for assessing discriminant validity in variance-based structural equation modeling
Henseler, Jörg - In: Journal of the Academy of Marketing Science 43 (2015) 1, pp. 115-135
Persistent link: https://www.econbiz.de/10015176677
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Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences
Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - In: Measurement and research methods in international marketing, (pp. 169-194). 2011
Persistent link: https://www.econbiz.de/10009377912
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In pursuit of understanding what drives fan satisfaction
Sarstedt, Marko; Ringle, Christian M.; Raithel, Sascha; … - 2012
Persistent link: https://www.econbiz.de/10009732537
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Testing measurement invariance of composites using partial least squares
Hensler, Jörg; Ringle, Christian M.; Sarstedt, Marko - In: International marketing review 33 (2016) 3, pp. 405-431
Persistent link: https://www.econbiz.de/10011487000