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~subject:"Measurement"
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Measurement
Partial least squares
94
Partielle kleinste Quadrate
83
Structural equation model
75
Strukturgleichungsmodell
75
Theorie
64
Kleinste-Quadrate-Methode
63
Least squares method
63
Theory
63
Marktforschung
46
Market research
44
Marketing
40
Consumer behaviour
38
Konsumentenverhalten
38
PLS-SEM
34
Messung
25
Structural equation modeling
25
Statistical method
24
Statistische Methode
24
Scientific method
23
Wissenschaftliche Methode
23
Customer satisfaction
16
Kundenzufriedenheit
16
Estimation theory
15
Schätztheorie
15
Beziehungsmarketing
14
Marketingmanagement
14
Relationship marketing
14
Bibliometrics
13
Bibliometrie
13
Marketing management
13
Deutschland
12
Family business
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Brand management
11
Corporate reputation
11
Markenführung
11
Regressionsanalyse
11
structural equation modeling
11
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10
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10
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22
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English
27
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1
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Sarstedt, Marko
23
Ringle, Christian M.
11
Hair, Joseph F.
6
Gudergan, Siegfried
4
Diamantopoulos, Adamantios
3
Rigdon, Edward E.
3
Schwaiger, Manfred
3
Wilczynski, Petra
3
Gudergan, Siegfried P.
2
Henseler, Jörg
2
Raithel, Sascha
2
Salzberger, Thomas
2
Andersson, Svante
1
Awuah, Gabriel B.
1
Babin, Barry J.
1
Baumgartner, Petra
1
Davcik, Nebojsa S.
1
Davčik, Nebojša
1
Fuchs, Christoph
1
Hair, Joe F.
1
Hensler, Jörg
1
Hiram Ting
1
Howard, Matt C.
1
Kaiser, Sebastian
1
Liengaard, Benjamin Dybro
1
Lourenço, Carlos Eduardo
1
Melewar, T. C.
1
Nitzl, Christian
1
Payan, Janice M.
1
Ponchio, Mateus Canniatti
1
R. Sinkovics, Ruey-Jer “Bryan” Jean and Daekwan Kim, Rudolf
1
Ramayah, T.
1
Rigdon, Edward
1
Schlägel, Christopher
1
Schwarzer, Philipp
1
Sharma, Pratyush Nidhi
1
Silva, Rui Vinhas da
1
Svensson, Göran
1
Taylor, Charles R.
1
Taylor, Charles Raymond
1
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Journal of business research : JBR
4
Advances in international marketing
3
International marketing review
2
Journal of the Academy of Marketing Science
2
Die Betriebswirtschaft : DBW
1
European journal of marketing
1
European management journal
1
International Marketing Review
1
Journal of Product & Brand Management
1
Journal of modelling in management
1
Journal of retailing and consumer services
1
Journal of world business : JWB
1
Management_372TUHH / Hamburg University of Technology (TUHH) : research papers series
1
Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
Measurement and research methods in international marketing
1
Measurement in marketing
1
The journal of product & brand management
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
26
Other ZBW resources
2
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1
The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM
Hair, Joseph F.
;
Sharma, Pratyush Nidhi
;
Sarstedt, Marko
; …
- In:
European journal of marketing
58
(
2024
)
13
,
pp. 30-55
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015198449
Saved in:
2
Estimation issues with PLS and CBSEM : where the bias lies!
Sarstedt, Marko
;
Hair, Joseph F.
;
Ringle, Christian M.
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3998-4010
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011553860
Saved in:
3
A "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and the USA
Payan, Janice M.
;
Svensson, Göran
;
Awuah, Gabriel B.
; …
- In:
International marketing review
27
(
2010
)
5
,
pp. 541-561
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008906858
Saved in:
4
Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010514499
Saved in:
5
Assessing measurement model quality in PLS-SEM using confirmatory composite analysis
Hair, Joseph F.
;
Howard, Matt C.
;
Nitzl, Christian
- In:
Journal of business research : JBR
109
(
2020
),
pp. 101-110
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012238033
Saved in:
6
Consumer brand engagement concept and measurement : toward a refined approach
Lourenço, Carlos Eduardo
;
Hair, Joseph F.
;
Zambaldi, Felipe
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-14
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013366383
Saved in:
7
A review of recent approaches for capturing heterogeneity in partial least squares path modelling
Sarstedt, Marko
- In:
Journal of modelling in management
3
(
2008
)
2
,
pp. 140-161
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003760654
Saved in:
8
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Henseler, Jörg
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 115-135
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015176677
Saved in:
9
Measurement and research methods in international marketing
Sarstedt, Marko
(
ed.
)
-
2011
-
1. ed.
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009356288
Saved in:
10
Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences
Rigdon, Edward E.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Measurement and research methods in international marketing
,
(pp. 169-194)
.
2011
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009377912
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