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The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM

Hair, Joseph F.; Sharma, Pratyush Nidhi; Sarstedt, Marko; … - In: European journal of marketing 58 (2024) 13, pp. 30-55

Persistent link: https://www.econbiz.de/10015198449

Estimation issues with PLS and CBSEM : where the bias lies!

Sarstedt, Marko; Hair, Joseph F.; Ringle, Christian M.; … - In: Journal of business research : JBR 69 (2016) 10, pp. 3998-4010

Persistent link: https://www.econbiz.de/10011553860

A "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and the USA

Payan, Janice M.; Svensson, Göran; Awuah, Gabriel B.; … - In: International marketing review 27 (2010) 5, pp. 541-561

Persistent link: https://www.econbiz.de/10008906858

Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research

Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10010514499

Assessing measurement model quality in PLS-SEM using confirmatory composite analysis

Hair, Joseph F.; Howard, Matt C.; Nitzl, Christian - In: Journal of business research : JBR 109 (2020), pp. 101-110

Persistent link: https://www.econbiz.de/10012238033

Consumer brand engagement concept and measurement : toward a refined approach

Lourenço, Carlos Eduardo; Hair, Joseph F.; Zambaldi, Felipe - In: Journal of retailing and consumer services 68 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013366383

Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences

Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - In: Measurement and research methods in international marketing, (pp. 169-194). 2011

Persistent link: https://www.econbiz.de/10009377912

Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and within Industry Differences

Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko; … - In: Measurement and research methods in international marketing, (pp. 169-194). 2011

Purpose – Revisiting Fornell et al.'s (1996) seminal study, this chapter looks at the evidence for observed and unobserved heterogeneity within data underlying the American customer satisfaction index (ACSI) model. Examining data for two specific industries (utilities and hotels) reveals only...

Persistent link: https://www.econbiz.de/10015379546

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Henseler, Jörg - In: Journal of the Academy of Marketing Science 43 (2015) 1, pp. 115-135

Persistent link: https://www.econbiz.de/10015176677

In pursuit of understanding what drives fan satisfaction

Sarstedt, Marko; Ringle, Christian M.; Raithel, Sascha; … - 2012

Persistent link: https://www.econbiz.de/10009732537