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Accounting for risk in the traditional RFM approach
Singh, Shweta; Singh, Sumit - In: Management research review 39 (2016) 2, pp. 215-234
Persistent link: https://www.econbiz.de/10011543158
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Risk-adjusted lifetime value : adjusting for customer riskiness using a single metric
Singh, Shweta; Murthi, B. P. S.; Rao, Ram C.; Steffes, Erin - In: International journal of bank marketing 42 (2024) 7, pp. 1695-1717
Persistent link: https://www.econbiz.de/10015202440
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Company risk measurement through two-stage principal component analysis : a study of select FMCG companies in India in the post-reform period
Krishna Singh; Ghosh, Rahul Kumar; Sur, Debasish - In: Research bulletin / The Institute of Cost Accountants … 47 (2021/2022) 3/4, pp. 27-48
Persistent link: https://www.econbiz.de/10014267147